By Will Cavan
Executive Director
International mango Organization (IMO)
Vista, California
August 11, 2011
The dog days of summer are upon us and the global economic strain has put a damper on things.
The mango season is over out of Mexico. Now we are in the lean time of the deal, somewhere between the end of Mexico and the start of the Brazil and Ecuador deals.
The ironic part of all of this is that now is the time of year that the best mangoes are available, the tree ripened non hot water treated fruit. Both from Mexico (already shipping) and starting next week from California.
Do the WHOLE FOODS, et al, of the world know this?
I guess it would set the bar too high if the National Mango Board (NMB) were to promote a real fresh, RAW, unadulterated mango.
Why would anyone buy a HWT piece of fruit after having tried a fresh mango that has not been blanched by the Hot Water Process?
Now is the time of year that the Mango connoisseurs enjoy mangoes in the USA.
So while we wait for Brazil arrivals and Ecuador harvest to begin sometime in September, go out and enjoy a real mango!
It will be a long time until next season. This opportunity only comes once a year.
Executive Director
International mango Organization (IMO)
Vista, California
August 11, 2011
The dog days of summer are upon us and the global economic strain has put a damper on things.
The mango season is over out of Mexico. Now we are in the lean time of the deal, somewhere between the end of Mexico and the start of the Brazil and Ecuador deals.
The ironic part of all of this is that now is the time of year that the best mangoes are available, the tree ripened non hot water treated fruit. Both from Mexico (already shipping) and starting next week from California.
Do the WHOLE FOODS, et al, of the world know this?
I guess it would set the bar too high if the National Mango Board (NMB) were to promote a real fresh, RAW, unadulterated mango.
Why would anyone buy a HWT piece of fruit after having tried a fresh mango that has not been blanched by the Hot Water Process?
Now is the time of year that the Mango connoisseurs enjoy mangoes in the USA.
So while we wait for Brazil arrivals and Ecuador harvest to begin sometime in September, go out and enjoy a real mango!
It will be a long time until next season. This opportunity only comes once a year.
