By Will Cavan
Executive Director
International mango Organization (IMO)
Vista, California
www.mangoworldmagazine.blogspot.com
August 31, 2011
IMO NOTE: UNTIL PERU DEVELOPS INTERNAL DEMAND FOR MANGOES, THEY WILL CONTINUE TO "CHASE THEIR TAIL".
Executive Director
International mango Organization (IMO)
Vista, California
www.mangoworldmagazine.blogspot.com
August 31, 2011
IMO NOTE: UNTIL PERU DEVELOPS INTERNAL DEMAND FOR MANGOES, THEY WILL CONTINUE TO "CHASE THEIR TAIL".
A MORE LOGICAL OPTION THAN SHIPPING TO THE FURTHEST CORNER ON THE PLANET, ADDING COST AND REDUCING SHELF LIFE, WOULD BE TO CONCENTRATE ON DEVELOPING SOUTH AMERICAN MARKETS AND PRODUCT LINES SUCH AS IQF, PULP AND DEHYDRATED LINES THAT MITIGATE THE PERISHABILITY OF THE COMMODITY.
PERU IS THE ONLY COUNTRY THAT OFFERS A SUBSIDY IN THE FORM OF A REBATE OF 8% OF "DUMMY" COMMERCIAL INVOICES.
THIS IS A GREAT MECHANISM FOR MONEY LAUNDERERS AND CREATES A FALSE DEPICTION OF THE ACTUAL DEMAND FOR AGRICULTURAL COMMODITIES FROM PERU.
IT IS TIME FOR PERU TO START ACTING LIKE A RESPONSIBLE EXPORTER AND NOT SOME PONZI SCHEME.
Press release from APEM:
Europe concentrates 46% of mango exports, while US acquire 36%. "We created a self tax in APEM, so we can have a budget focused in the Peruvian mango promotion in these markets", said Mario Salazar, president of APEM.
China
He commented that China is one of the priority markets, since until now the Peruvian export of mango to this destination has been quite low as exports arrive after the Chinese New Year.
"The biggest demand is concentrated before the new year, but our production never gets there on the date. In that context we organized a different penetration strategy", he added.
In the Chinese New Year, to start on the 22nd of January of 2012, they will offer a red fruit as a token of their appreciation and friendship.
Due to that, APEM will participate in the Asia Fruit Logística 2011 to search for buyers for after the New Year.
"Another market that we are working on is Japan, that pays well for the Peruvian product but the exported amounts are low. They're followed by Republic of Korea, New Zealand and Canada", as he declared, detailing that, presently, the Peruvian mango is exported to 25 countries and Europe is the main destination market, getting 46% of it, followed by the US with 36%, England (5%), while Spain and Canada share 4% each.
"There are 130 mango exporters, from which 70% are investors, meaning that they only export for a single campaign, meaning that in many cases, they don't care for the quality levels of the product", he explained mentioning that the mango productive chain in Peru involves about 5,000 people.
Source: gestion.pe
Publication date: 8/31/2011
"The biggest demand is concentrated before the new year, but our production never gets there on the date. In that context we organized a different penetration strategy", he added.
In the Chinese New Year, to start on the 22nd of January of 2012, they will offer a red fruit as a token of their appreciation and friendship.
Due to that, APEM will participate in the Asia Fruit Logística 2011 to search for buyers for after the New Year.
"Another market that we are working on is Japan, that pays well for the Peruvian product but the exported amounts are low. They're followed by Republic of Korea, New Zealand and Canada", as he declared, detailing that, presently, the Peruvian mango is exported to 25 countries and Europe is the main destination market, getting 46% of it, followed by the US with 36%, England (5%), while Spain and Canada share 4% each.
"There are 130 mango exporters, from which 70% are investors, meaning that they only export for a single campaign, meaning that in many cases, they don't care for the quality levels of the product", he explained mentioning that the mango productive chain in Peru involves about 5,000 people.
Source: gestion.pe
Publication date: 8/31/2011
