By Will Cavan
Executive Director
International Mango Organization (IMO)
Vista, california
www.mangoworldmagazine.blogspot.com
September 14, 2011
While the International mango Organization (IMO) was founded over 11 years ago, it was not until we activated our Blog with google that we had an idea of the organization's "reach".
On Mrach 14th , 2011 the IMO started up an existing Blogspot account (GOOGLE) and immediately saw results through google analytics.
The first few days the average viewership would cross in to the double digits. We used to dream of hitting 100 pageviews in a day...by the end of March the IMO BLOG had registered 2,162 pageviews !
In April, the IMO BLOG's first full month 11,787 viewers visted the blog.
May saw 14,225...June jumped to 15,674 pageviews...July slowed down to 13, 943 pageviews...and August dropped to 11,405 pageviews as the peak of the mango season was winding down...so far in September, there have been 5,203...yesterday the IMO BLOG saw a spike as 794 viewers visited the IMO BLOG.
Of the 75,000 pageviews since March 14th , 2011 nearly half are based in the USA.
More importantly, nearly every country in the world has viewed the IMO BLOG!
Here are the TOP 10 pageviews since March 14, 2011 by Country:
PAST 30 DAYS:
TOP POSTS:
The biggest story in the past six months has been the discovery of the fraudulent marketing and promotion campaign that the National Mango Board has engaged in.
It turns out that Hot Water Treated mangoes are void of enzymes, and to market them (HWT mangoes) as fresh fruit is fraudulent.
This has opened the door for alternatives to the Hot water Treatment process.
Mexico will begin shipping irradiated mangoes in 2012 and will change the way mangoes are exported.
The BENEBION facility in Matehuala, Mexico will make it possible for any shipper to export to the USA market from Mexico without having to go through the Hot water Treatment facilities.
In addition to the Food safety benefits of irradiated produce, USA consumers will get tree ripened mangoes (with enzymes) and sweeter varieties of mangoes that could not withstand the rigors of the Hot water Treatment process.
Pakistan raised the bar for USA consumers, when the were finally able to overcome the mountain of paperwork and import Chaunsa mangoes into the USA.
The sweetest mangoes in the world are Carabao from Philippines, Chaunsa & Sindhri from Pakistan, Alphonso & Kesar from India, Nam Dok Mai from Thailand, Manila from Mexico.
The traditional florida varieties that have been grown in the western hemisphere are in a distant second to the varieties mentioned in the previous paragraph. Subjecting them to the Hot water Treatment process only makes matters worse.
Mexico has led the way with the first "Food only" irradiation facility in the hemisphere. How long will it be before Brazil, Ecuador and Peru get on board.
Speaking of Peru, an irresponsible shipping campaign to the USA market brought prices below "Break-even" and the market was flooded for 16 weeks...will Peru get their act together for the 2012 season?
The largest shipper and grower of mangoes in Peru has focused on processed by products probaly as a result of the two previous issues mentioned.
Brazil is hipping fast and furious to the USA market in an effort to get out of the way of Ecuador and Peru.
Weekly shipments from Brazil are consistantly in the 100 container range. Weeks 33 and 34 saw 115 and 116 containers shipped to USA. Hopefully weather will not delay the vessels and cause over 200 loads to hit the USA market in one week!
Ecuador has been the most responsible actor over the past few years. The exporters of Ecuador have kept volume just under 6,000,000 cartons and for the first time in a long time, made money for the mango farmer!
Fruit Fly free zones are not enough. Farmers must do their part to ensure clean nutritous fruit.
Michael Kraidy is a modern day pioneer in the soil nutrition area.
The value of adding calcium to soils has been credited with fruit quality and increasing yields substantially.
Soil nutrition is being depleted and organic matter has not been replenished, as a consequence soil temperatures are rising and a production and fruit set is declining.
If only soil condition was emphasized, the effects of Climate change could be mitigated.
Much more focus on this important topic is needed and the IMO will continue to highlight.
Mexico continues to ship more and more volume every year.
The up side to this is that mangoes now sell consistantly for .20 each or five for one dollar. At this price structure, consumers will buy substandard mangoes and risk throwing out the fruit that never ripens. The tastiest variety for this experiment are without a doubt the Ataulfo mango.
The downside is that Mexican mango farmers are going broke!
These are some of the lessons learned in the past six months of the IMO BLOG.
The IMO looks forward to your continued viewership and the lessons waiting to be learned in the months and years ahead!
Thank you for support, comments, input, and continued viewership!
Executive Director
International Mango Organization (IMO)
Vista, california
www.mangoworldmagazine.blogspot.com
September 14, 2011
While the International mango Organization (IMO) was founded over 11 years ago, it was not until we activated our Blog with google that we had an idea of the organization's "reach".
On Mrach 14th , 2011 the IMO started up an existing Blogspot account (GOOGLE) and immediately saw results through google analytics.
The first few days the average viewership would cross in to the double digits. We used to dream of hitting 100 pageviews in a day...by the end of March the IMO BLOG had registered 2,162 pageviews !
In April, the IMO BLOG's first full month 11,787 viewers visted the blog.
May saw 14,225...June jumped to 15,674 pageviews...July slowed down to 13, 943 pageviews...and August dropped to 11,405 pageviews as the peak of the mango season was winding down...so far in September, there have been 5,203...yesterday the IMO BLOG saw a spike as 794 viewers visited the IMO BLOG.
Of the 75,000 pageviews since March 14th , 2011 nearly half are based in the USA.
More importantly, nearly every country in the world has viewed the IMO BLOG!
Here are the TOP 10 pageviews since March 14, 2011 by Country:
ALL TIME: TOP TEN Pageviews by Countries 
|
PAST 30 DAYS:
Pageviews by Countries 
|
TOP POSTS:
The biggest story in the past six months has been the discovery of the fraudulent marketing and promotion campaign that the National Mango Board has engaged in.
It turns out that Hot Water Treated mangoes are void of enzymes, and to market them (HWT mangoes) as fresh fruit is fraudulent.
This has opened the door for alternatives to the Hot water Treatment process.
Mexico will begin shipping irradiated mangoes in 2012 and will change the way mangoes are exported.
The BENEBION facility in Matehuala, Mexico will make it possible for any shipper to export to the USA market from Mexico without having to go through the Hot water Treatment facilities.
In addition to the Food safety benefits of irradiated produce, USA consumers will get tree ripened mangoes (with enzymes) and sweeter varieties of mangoes that could not withstand the rigors of the Hot water Treatment process.
Pakistan raised the bar for USA consumers, when the were finally able to overcome the mountain of paperwork and import Chaunsa mangoes into the USA.
The sweetest mangoes in the world are Carabao from Philippines, Chaunsa & Sindhri from Pakistan, Alphonso & Kesar from India, Nam Dok Mai from Thailand, Manila from Mexico.
The traditional florida varieties that have been grown in the western hemisphere are in a distant second to the varieties mentioned in the previous paragraph. Subjecting them to the Hot water Treatment process only makes matters worse.
Mexico has led the way with the first "Food only" irradiation facility in the hemisphere. How long will it be before Brazil, Ecuador and Peru get on board.
Speaking of Peru, an irresponsible shipping campaign to the USA market brought prices below "Break-even" and the market was flooded for 16 weeks...will Peru get their act together for the 2012 season?
The largest shipper and grower of mangoes in Peru has focused on processed by products probaly as a result of the two previous issues mentioned.
Brazil is hipping fast and furious to the USA market in an effort to get out of the way of Ecuador and Peru.
Weekly shipments from Brazil are consistantly in the 100 container range. Weeks 33 and 34 saw 115 and 116 containers shipped to USA. Hopefully weather will not delay the vessels and cause over 200 loads to hit the USA market in one week!
Ecuador has been the most responsible actor over the past few years. The exporters of Ecuador have kept volume just under 6,000,000 cartons and for the first time in a long time, made money for the mango farmer!
Fruit Fly free zones are not enough. Farmers must do their part to ensure clean nutritous fruit.
Michael Kraidy is a modern day pioneer in the soil nutrition area.
The value of adding calcium to soils has been credited with fruit quality and increasing yields substantially.
Soil nutrition is being depleted and organic matter has not been replenished, as a consequence soil temperatures are rising and a production and fruit set is declining.
If only soil condition was emphasized, the effects of Climate change could be mitigated.
Much more focus on this important topic is needed and the IMO will continue to highlight.
Mexico continues to ship more and more volume every year.
The up side to this is that mangoes now sell consistantly for .20 each or five for one dollar. At this price structure, consumers will buy substandard mangoes and risk throwing out the fruit that never ripens. The tastiest variety for this experiment are without a doubt the Ataulfo mango.
The downside is that Mexican mango farmers are going broke!
These are some of the lessons learned in the past six months of the IMO BLOG.
The IMO looks forward to your continued viewership and the lessons waiting to be learned in the months and years ahead!
Thank you for support, comments, input, and continued viewership!
