Retail promotions continue to favor fruit sales in the U.S.
Peru: Mango consumption grew 126% due to the NMB promotions
According to the latest quarterly report of the National Mango Board (NMB) during the promotions that were carried out, the mango volume marketed in the U.S. retails increased by 126%, regarding last year.
According to the latest quarterly report of the National Mango Board (NMB) during the promotions that were carried out, the mango volume marketed in the U.S. retails increased by 126%, regarding last year.
Because the organization has placed more emphasis on mango special announcements with educational nutrition information, increasing in this area went over 200%.
Similarly, the NMB noted that the sampling events in the areas west, south and central of the U.S. had better reactions to promotions, achieving an increase in consumption by up to 465%.
APEM supports the request of the NMB
In that sense, Mario Salazar, president of the Peruvian Association of Mango Producers and Exporters (APEM) said the work done by the NMB in promoting fruit is "more than good".
Also, the executive said that support the request of the National Mango Board (NMB) to increase from $ 0.05 to U.S. $ 0.075 cents per pound of mango, to ensure adequate funding for promotion and research activities in the retails (retailers) in the United States.
Also, the executive said that support the request of the National Mango Board (NMB) to increase from $ 0.05 to U.S. $ 0.075 cents per pound of mango, to ensure adequate funding for promotion and research activities in the retails (retailers) in the United States.
"A letter has been sent with the consensus of our associates and we are awaiting the ratification of its request to the U.S. State, we are confident that this measure will serve to further boost mango shipments", said Salazar.
Finally, the specialist (???) said that expectations for mango export growth to United States, remain intact, despite the threat of crisis, "our roof is still very high, since there are areas to which we are just entering our high quality product".
Data
• The total U.S. investment in the regions was U.S. $ 210.4 thousand to 10.997 stores impacted and 5.064 demonstration events. Among the most highlighted is the west and south region of the U.S. with $ 32.7 thousand and U.S. $ 37.8 thousand, respectively.
• The proposal to increase the fee per pound of NMB was held on July 11, 2011 until today awaits the response from U.S. authorities.
Source: AgrariaPe
Publication date: 9/13/2011
• The total U.S. investment in the regions was U.S. $ 210.4 thousand to 10.997 stores impacted and 5.064 demonstration events. Among the most highlighted is the west and south region of the U.S. with $ 32.7 thousand and U.S. $ 37.8 thousand, respectively.
• The proposal to increase the fee per pound of NMB was held on July 11, 2011 until today awaits the response from U.S. authorities.
Source: AgrariaPe
Publication date: 9/13/2011
