(IMO NOTE: The post that Mr. Troost is responding to was about a poorly managed marketing and promotion campaign for mangoes by the NMB and what a real campaign would cost. However, Mr. Troost makes some valid observations and we have decided to share with you...)
To:
IMO
Date:
WADDINXVEEN, 05-09-11
Attn of:
WILL CAVAN
Pages:
2
From:
ADRIAN TROOST
CC:
Good afternoon,
This weekend I got your message about mangoes, with the question: Why do not you ask the Big Four how it works in the real world?
Why do not you just ask me?
In the real world there are no free lunches and everybody including banks have nice stories but really are looking for free lunches.
There is an overproduction of mangoes and on top of that it is too much divided. We see vessels coming in with 150 containers to 150 individual importers (!) All competing with each other. Even if the market can absorb the volume, the distribution is too thin and creates unnecessary competition.
Where else can people sell other then the North American- and European markets?
Africa? Asia? Either no money or no entree.
I do recall that most people export to the US; to the East Coast and to the West Coast, with only a few agents representing them on either coast.
However in Europe they ship to 27 E.E.C. countries plus Norway, plus Switzerland plus Russia (European part) that makes 30 covering a territory which is half your size!
No wonder that this market is loaded and suffering low prices.
Is not that exactly what big banks like your banks are playing now; playing off one against the other? Greece, Spain etc. etc.
I know geography and history and they form the basis of our marketing and that is why we have success.
This market: Europe; is still the biggest consumer market in the world with money; but marketing in Europe is of a different nature than in the US, because of its history and its structure.
If I know the real cost price; not a Latin-American cost price; then I can tell you the entire market capacity and if I then have an exclusive, I can do the entire marketing for Peru, provided Peru controls the volumes going to Europe.
We advised our shippers last year to stop after the first arrival and still we lost a lot of money on our mango program, but we avoided major disasters.
Judge yourself and contact me. Only if you have better control in Europe, you have a better market in the U.S.
This is the consequence of globalization, with which we all have to learn, since we created it with GATT and WTO agreements.
This is as open and transparent as we can inform you.
Kind regards,
Lehmann & Troost BV
Adrian Troost
To:
IMO
Date:
WADDINXVEEN, 05-09-11
Attn of:
WILL CAVAN
Pages:
2
From:
ADRIAN TROOST
CC:
Good afternoon,
This weekend I got your message about mangoes, with the question: Why do not you ask the Big Four how it works in the real world?
Why do not you just ask me?
In the real world there are no free lunches and everybody including banks have nice stories but really are looking for free lunches.
There is an overproduction of mangoes and on top of that it is too much divided. We see vessels coming in with 150 containers to 150 individual importers (!) All competing with each other. Even if the market can absorb the volume, the distribution is too thin and creates unnecessary competition.
Where else can people sell other then the North American- and European markets?
Africa? Asia? Either no money or no entree.
I do recall that most people export to the US; to the East Coast and to the West Coast, with only a few agents representing them on either coast.
However in Europe they ship to 27 E.E.C. countries plus Norway, plus Switzerland plus Russia (European part) that makes 30 covering a territory which is half your size!
No wonder that this market is loaded and suffering low prices.
Is not that exactly what big banks like your banks are playing now; playing off one against the other? Greece, Spain etc. etc.
I know geography and history and they form the basis of our marketing and that is why we have success.
This market: Europe; is still the biggest consumer market in the world with money; but marketing in Europe is of a different nature than in the US, because of its history and its structure.
If I know the real cost price; not a Latin-American cost price; then I can tell you the entire market capacity and if I then have an exclusive, I can do the entire marketing for Peru, provided Peru controls the volumes going to Europe.
We advised our shippers last year to stop after the first arrival and still we lost a lot of money on our mango program, but we avoided major disasters.
Judge yourself and contact me. Only if you have better control in Europe, you have a better market in the U.S.
This is the consequence of globalization, with which we all have to learn, since we created it with GATT and WTO agreements.
This is as open and transparent as we can inform you.
Kind regards,
Lehmann & Troost BV
Adrian Troost
