By Will Cavan
Executive Director
International Mango Organization (IMO
Vista, California
www.mangoworldmagazine.blogspot.com
August 26, 2011
The numbers never lie...or so the saying goes.
There is a disparity in pricing at the moment between Mexican Keitt variety mangoes and the Tommy Atkins just arriving from Brazil.
Believe it or not, Mexican Keitts which are running very large (4,5,6 count) are actually more expensive at $4.00 per carton than the Brazil Tommy Atkins (10, 12, 14 count) that is selling out at $7.50 per carton.
The per unit cost is killing the Mexican product making the Brazil product much more appealing to the buyers.
To make matters worse, the Mexican product is very rough looking compared to the high color clean Brazil product.
If Mexican growers from the Los Mochis area would invest in producing a more eye appealing product they would certainly do themselves a favor.
Unfortunately, the Mexican shippers from the fruit fly free zone have become lazy and the lack of interest shows in the ugly product in the market right now.
Moral of the story: "The numbers never lie" and "the consumer buys with their eyes".
Executive Director
International Mango Organization (IMO
Vista, California
www.mangoworldmagazine.blogspot.com
August 26, 2011
The numbers never lie...or so the saying goes.
There is a disparity in pricing at the moment between Mexican Keitt variety mangoes and the Tommy Atkins just arriving from Brazil.
Believe it or not, Mexican Keitts which are running very large (4,5,6 count) are actually more expensive at $4.00 per carton than the Brazil Tommy Atkins (10, 12, 14 count) that is selling out at $7.50 per carton.
The per unit cost is killing the Mexican product making the Brazil product much more appealing to the buyers.
To make matters worse, the Mexican product is very rough looking compared to the high color clean Brazil product.
If Mexican growers from the Los Mochis area would invest in producing a more eye appealing product they would certainly do themselves a favor.
Unfortunately, the Mexican shippers from the fruit fly free zone have become lazy and the lack of interest shows in the ugly product in the market right now.
Moral of the story: "The numbers never lie" and "the consumer buys with their eyes".
