WHY $6.00 - $7.00 TOMMY ATKINS FROM BRAZIL (7-10 COUNT) PER CARTON...ARE A BETTER DEAL AT RETAIL LEVEL...THAN $4.00 KEITTS FROM MEXICO (4-6 COUNT) PER CARTON...

Prices jump (in theory) as mango deal shifts to Brazil

09/13/2011 4:33:12 PM
Andy Nelson


                                                                                   Prices have jumped $2 to $4 per box as the Mexican mango deal yields to Brazil.

Pompano Beach, Fla.-based Central American Produce Inc. expected to wind down its Mexican mango deal the week of Sept. 12 and to begin shipping Brazilian mangoes the following week, said Sabine Henry, the company’s tropicals manager.

Central American will likely have a supply gap because of dwindling supplies from Mexico and a late start to its Brazilian deal, Henry said.

By September, Mexican supplies had fallen from 14-16 loads per week to eight to 10 loads, and early-season Brazilian shipments would likely total only three or four weekly loads.

On Sept. 13, the U.S. Department of Agriculture reported prices of $6.50-7 for boxes of tommy atkinses 7s from Brazil, up from $6-6.50 last year at the same time.

A “few stragglers” would continue to ship from Mexico until about the third week of September until the deal winds down for good, said Chris Ciruli, a partner in Nogales, Ariz.-based Ciruli Bros.

By season’s end, about 54 million boxes will have shipped from Mexico, up from 50.9 million last season, Ciruli said. Volumes increased despite freeze damage in some late-season growing areas.

Demand was low at the end of the deal, Ciruli said, with boxes fetching $4-4.75 instead of the $5-6 more typical of the past few years at the same time.

Brazilian volumes will likely ramp up industrywide by the end of September, Henry said.

Quality on late-season Mexican keitts has been less than ideal, with rain producing spotting, Henry said.

“I’m pretty sure customers will be happy to get back to Tommys,” Henry said, referring to the early-season tommy atkins mangoes that will be shipping from Brazil.

The higher cost of Brazilian product out of the gate will likely temper demand, which Henry predicts will be “pretty good” as the deal switches regions.

“We’ll be going from $3-4 for keitts to $6-7 for tommys,” she said.

Early reports indicated good quality on Brazilian fruit this season, Henry said.

http://www.thepacker.com/fruit-vegetable-news/fresh-produce-retail/Prices-jump-as-mango-deal-shifts-to-Brazil-129758938.html

$4.00 MEXICAN KEITTS ARE MORE EXPENSIVE THAN $7.50 BRAZIL TOMMY ATKINS...GO FIGURE !!!...

By Will Cavan
Executive Director
International Mango Organization (IMO
Vista, California
www.mangoworldmagazine.blogspot.com




August 26, 2011




The numbers never lie...or so the saying goes.


There is a disparity in pricing at the moment between Mexican Keitt variety mangoes and the Tommy Atkins just arriving from Brazil.


Believe it or not, Mexican Keitts which are running very large (4,5,6 count) are actually more expensive at $4.00 per carton than the Brazil Tommy Atkins (10, 12, 14 count) that is selling out at $7.50 per carton.


The per unit cost is killing the Mexican product making the Brazil product much more appealing to the buyers.


To make matters worse, the Mexican product is very rough looking compared to the high color clean Brazil product.


If Mexican growers from the Los Mochis area would invest in producing a more eye appealing product they would certainly do themselves a favor.


Unfortunately, the Mexican shippers from the fruit fly free zone have become lazy and the lack of interest shows in the ugly product in the market right now.


Moral of the story: "The numbers never lie" and "the consumer buys with their eyes".

A TALE OF TWO MARKETS: SHORTAGE OF SMALL FRUIT IN USA...CREATES PERCEPTION OF HIGH PRICING...MARKET WILL SETTLE DOWN WITH FIRST ARRIVALS OF TOMMY ATKINS FROM BRAZIL...

Mango importers:
Price of mango in Europe lower than in the U.S.


There are still some remaining mango's from various countries, but Brazil together with Israel will be on the market for quite a while. More of the mango export goes to the U.S. than to Europe at the moment. 

The large differences in price between Europe and the U.S. are striking. 

Two importers give their opinion. 

One of them prefers to remain anonymous.


Photographs: Fruitmarket visiting in Brazil


Less to Europe

According to Eryvan Pires of Fruitmarket, Brazil is less interested in Europe because of the prices at the moment. "Last weekend, 14 August 80 containers went to the U.S. and 25 to Europe."

 According to the other importer 40 to 50 were shipped to Europe and this will increase drastically towards the end of the month. "In a month's time Europe will receive 100 containers each week."




High prices in the U.S.The selling price of Tommy Atkins is $7.50 in America. 

Eryvan explains that the prices in the U.S. are higher, because this is the start of the season. 

"In addition there are arrangements with supermarkets and some importers concentrate on mango's. Also costs of export to the U.S. are very high and therefore exporters find it important to receive a good price. Eryvan does not expect the price to remain at $7.50 for long. This will probably be less after just a week.




Lower prices in Europe

Prices are not very high and at the moment are between 3.50 and 4 euro. "It is not a bad price, but growers always have something to moan about" says the anonymous exporter.

 "If they do not complain about the weather then certainly about the delivery time of their new Mercedes."

 Fruitmarket thinks completely different about this. 

"We find it important to have a good relationship with our growers and want to achieve a good result together." Eryvan emphasizes. According to the other importer the prices of Israeli mango's are always lower than those from Brazil. "Israel is always ready to compete and their costs are also less." He also expects that prices will decrease somewhat. "But that the price will remain at 3 to 3.50 euro is also a real possibility."



Fruitmarket

Fruitmarket have specialised in the all year round import and trade of various varieties and sizes of mango's. An important objective of our company is to maintain good relationships with the growers, to save expenses, to supply information and to make sure that the future of their growers improves all the time.




For more information about mango importer Fruitmarket :

Fruitmarket
Eryvan Leal Pires
Fruitmarket Agribusiness BV
102-120, Lichtenauerlaan
3062ME Rotterdam, NL
Ph: +31 10 340-0125
Skype: eryvan
www.fruitmarket.nl



Publication date: 8/18/2011