Showing posts with label COACHELLA VALLEY. Show all posts
Showing posts with label COACHELLA VALLEY. Show all posts

CALIFORNIA MANGO HARVEST IN FULL SWING...STRONG MARKET FOR TOP QUALITY FRUIT...

By Will Cavan
Executive Director
International Mango Organization (IMO)
Vista, California


www.mangoworldmagazine.blogspot.com




September 1, 2011




The California mangoes from Coachella Valley have begun Harvest and demand exceed supply.


FOBs on larger fruit 4 & 5s are running $7.50...6 & 7s are running $8.50 and smaller sizes are running at a premium $9.50 per carton.


Corona College Heights Citrus has been handling the deal for almost 10 years now.


The Coachella Valley mangoes sell at a premium as they are not subjected to Hot Water Treatment and the fruit is farmed under optimum (Premium) conditions.


High quality clean blemish free fruit is the standard for the HMS managed groves.


CCH CITRUS President John Demski was a participant at the IMO conference in Malaga, Spain in 2003.






Harvest started two weeks ago with the Three Flags Ranch fruit that is owned by the Mormon Church, and will move north in the valley to the Howard Marguleas owned properties.


Ted Johnson, who manages the Marguleas properties has been on the National Mango Board (NMB) for several years and is currently the vice- Chair of the mango board.


Product is currently available in Henrys, Sprouts and Whole Foods Supermarkets, and will expand consumer presence as volume picks up.


The Coachella Farms grow the KEITT variety mango and the season runs through October.


Interested buyers can contact Chris in sales at : chris@cchcitrus.com


Company information:   www.cchcitrus.com







CALIFORNIA DREAMING... KEITT HARVEST BEGINS IN COACHELLA VALLEY...

By Will Cavan
Executive Director
International Mango Organization (IMO)
Vista, California






August 17, 2011








Long anticipated mango season has officially begun in California.


Almost 400 acres of California mangoes have begun harvesting and shipping to mango lovers around the USA and foreign markets.


Retailers fight to stock the "made in USA" mangoes that are tree ripened and are not subjected to Hot Water Treatment.


The fondness for the fresh and RAW, unadulterated mangoes has consumers asking for them by name months in advance.


The waiting is finally over.







SOUTHERN CALIFORNIA MANGO SEASON IS UPON US...VALENCIA PRIDE MANGOES FETCH $40.00 FOR AN 11 POUND CARTON AT LOCAL FARMERS MARKET !!!...




USA: The short, sweet life of Valencia Pride mangoes





Deborah Wong Chamberlain's luscious Valencia Pride mangoes are among a very few elite fruits, such as Blenheim apricots, Snow Queen nectarines and Persian mulberries, whose seasonal appearance at farmers markets occasions the most intense anticipation and excitement. 


In some ways they elicit the ultimate degree of craving and strategizing among farmers market cognoscenti: They're expensive and require careful planning to obtain, and they taste like a sweet dream incarnated as fruit. 


Valencia Pride, a Florida variety selected in 1941, is alluring in appearance, large, long and slender, with canary yellow skin and a delicate pinkish red blush. It's exquisitely aromatic, with deep orange, juicy, very sweet, fiber-free flesh. 


Why can't all mangoes be so sublime? 


Although one can sometimes find very good imported mangoes in the supermarket, generally they have been treated with hot water vapor to kill pests, which also kills the aroma; farmers often grow productive and colorful but inferior-tasting varieties such as Tommy Atkins; and the use of paclobutrazol and nitrogen to regulate flowering boosts production at the expense of flavor.


Chamberlain grows just 20 trees of Valencia Pride at her farm at North Shore in the Coachella Desert, the only area in the continental United States, other than Florida, suitable for growing this crop. 

(IMO NOTE: MANGOES GROW ALL OVER CALIFORNIA: FROM SAN DIEGO TO SAN JOSE)

She'll sell this premium variety for about two more weeks at the Santa Monica Wednesday market and then switch to Keitt, which is green and football-shaped, with flavor that's almost but not quite as good. 


 Last Wednesday, after the first picking, all the fruit that Chamberlain brought was spoken for in advance, even at the heady price of $40 for an 11-pound box, or $3.49 a pound individually. 


To reserve mangoes, talk to Chamberlain or her vendors at the market, call her at (760) 265-9167 or email her at wongfarms@aol.com.


Source: latimes.com


Publication date: 8/12/2011